Franz Catka feat. Ray Tracing

Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]

Netflix – Valentine’s Day AR mural

Let’s face the facts. At some point of our lives, we’ve all felt the urge to express our love to someone special by screaming their name from a rooftop and spray painting it on a wall. It’s not too civilized for sure, but hey – love conquers all, even a social convention. Netflix, together with […]

National Museum in Warsaw – Witkacy

“Witkacy. Seismograph of the Acceleration Age” was a very successful art exhibition in the National Museum in Warsaw. It took place 8 July – 9 October 2022. It presented the work of one of Poland’s top painters, Stanisław Ignacy Witkiewicz, whose art recorded and interpreted the rhythm of the modern era’s transformations. As a part […]

Johnnie Walker AR mural

Created in collaboration with a PR firm MSL and a talented illustrator Lis Kula, this AR project made a Warsaw-themed Johnnie Walker mural come alive. The campaignThe leading idea of MSL PR agency’s “City Walkers – undiscovered paths” campaign for Johnnie Walker, which took place in the summer of 2022, was to inspire audiences to […]

Sprite – New Bottle, Same Sprite

Whether it’s a product premiere, a new flavor launch, rebranding, or an introduction of new packaging, AR can always come in handy. In tune with the circular economy shift, Sprite was going through a major change by getting rid of its iconic green bottle and replacing it with clear plastic that is more readily recyclable. […]

Tymbark Dance Remix

It’s TikTok, so… everybody dance now! And while you’re at it – create a remix of the song you’re dancing to, simply by waving your limbs around. A green ring-pull bottle cap is symbolic with Tymbark, a leading juice and fruit drinks brand in Poland. The brand relies on it heavily in its communication. The […]

Make Life Prosecco

Life tastes better with a glass of prosecco. Better yet, with a few. Better yet, when it’s enhanced with an Augmented Reality effect! Stock Prosecco is all about “making life prosecco” – celebrating every moment of enjoyment and relaxation the Italian way: surrounded by beautiful nature, under the sun, with the ones you love, in style. […]

Lubelska AR bottle label

The brand that is all about colorful living went a step further and brought even more colors to its consumers with its latest Augmented Reality effect. Lubelska is a producer of playful fruit-flavored liqueurs – from pear and lemon, through cranberry and cherry, to mango and pomegranate, and more… It’s a jungle! So it is […]

Coffee machines AR trial

Help your customers – and potential customers! – choose the perfect product for their home with a plane-tracking-based experience… …which lets them perform an advanced and hyper realistic visualization of how a given appliance or a piece of furniture works in their space. For RTV Euro AGD, one of Poland’s leading home appliances retailer, we […]

Vivo – Ski Jumping game

An iconic PC game reincarnated as an Instagram AR effect? No problem for Lens That! Vivo, the official smartphone partner of the national Polish Ski Jumping team, presented us with a task of communicating this newly launched sponsorship deal through a lightweight, fun, and engaging consumer activation focused on the sport, but stressing the technological […]