ADIDAS: NMD_V3 as the AR sales campaign

Our partnership with adidas highlights the blend of a creative sales campaign and Augmented Reality capabilities. The NMD_V3 campaign visuals, which serve as our creative canvas, let us expose the sneakers which are designed for people who are always on the go. No matter if you’re walking your dog in the park or listening to […]

AR football kits: adidas 2022 FIFA World Cup

Adidas is a brand synonymous with football, and at Lens That, we take pride in supporting their continued association with the sport, extending it into the realm of augmented reality. With the FIFA World Cup being the grandest celebration in the world of football, we simply couldn’t resist the opportunity. Our goal in creating this […]

Lens That Celebrates Hungry Howie’s 50th with AR Delight!

Our latest venture has us truly excited to share a slice of innovation with you. We’ve teamed up with the iconic US pizza chain, Hungry Howie’s, to cook up an Augmented Reality extravaganza that’s as delightful as it is delicious. Picture this: mouthwatering, animated 3D models of Hungry Howie’s limited edition pizzas, right at your […]

AR Mirror for Samsung Galaxy Playground

Augmented Reality (AR) is a transformative technology that is not just about digitally enhancing our surroundings; it’s about reshaping the way brands communicate their identity. In a world where technology constantly evolves, brands are leveraging innovative tools to captivate audiences and position themselves as pioneers in their fields. A recent example of this tech-driven branding […]

Tymbark – Elevating Brand Communication With AR, One Cap At A Time

Scan 8 bottle caps to unlock exclusive content and enter a lottery; each cap scanned reveals a unique video! AR redefines engagement. In the ever-evolving landscape of digital marketing, emerging technologies are reshaping the way companies connect with their audiences. One remarkable example of this transformative trend is our recent collaboration with Poland’s prominent FMCG […]

McDonald’s Gamified AR Mirror

Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]

Digital Fashion Collection: Kseniia x Lens That

Introducing our latest Snapchat Lens, a captivating creation by the talented designer Kseniia Prokhorova and Lens That XR creative studio. Immerse yourself in an out-of-this-world digital fashion capsule collection – a small step back from the camera and a grateful swipe of your hand let you try on various garments and accessories… … and transport […]

Our workflow as an AR cartoon

At Lens That, an XR creative studio, we’re revolutionizing the way companies can tell their stories. By presenting our workflow as an interactive, animated cartoon, we’ve tapped into a new way of not only being transparent about our processes, but also an interesting way to captivate viewers. Our workflow is presented through an Instagram AR […]

To the sky and back

Remember those planes flying over beaches, event venues, cities, etc. and towing branded banners? Ahh the forgotten art of aerial advertising 😉 With sky-segmentantion-based AR effects, it is a thing again for brands to own the skies. A creative marketer will surly come up with plenty use cases: product drops with digital items “literally” dropping […]

Franz Catka feat. Ray Tracing

Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]