Just imagine trying your headphones on with snowflakes falling, lights flickering, a blizzard swirling in the background, and a sense of motion all around. Could there be a better setting for Logitech Astro 50x virtual try-on?

As summer comes to a close, there’s one telltale sign: the growing collection of festival wristbands on your friends’ wrists. Once just entry tickets, these colorful fabric strips have become symbols of self-expression, representing music, memories, and the connection shared with fellow festival-goers. With the power of AI and AR Coca-Cola, always at the heart of summer festivals, took this tradition to new heights.

Discover The Infinite Digital Fashion Show by Lens That for our first ever fashion collection set in an Escher-inspired optical illusion scenery showcasing the futuristic Puffer, Shades and Kicks. Get to know the full story behind this amazing project and try the unique fashion pieces on with our Snapchat Lenses, specifically crafted for the immersive experience.

As online shopping has reached unprecedented levels, millions of returned gifts end up in landfills each year. Philips aims to address and raise awareness about this hidden e-waste issue with this AR experience specifically designed as a shock therapy aimed at making people reconsider their buying habits.

Launching four virtual museums, one at a time, on a weekly basis was a thing! But allowing users to view pub exhibits without the need for continuous target tracking or for us having to 3D model the entire “museum” area was yet another level of challenge. Read on for some more valuable insights on the project!

The story behind Cannes Lions multi-award winning campaign.  The Cannes Lions Festival of Creativity is to the world of advertising what the Cannes Film Festival is to the film industry. Held annually in Côte d’Azur, it is the premier event for advertising and design, a true mecca of creativity, innovation, and one of the most […]

Cannes Lions is the world’s biggest and most prestigious festival of creativity that celebrates excellence in advertising and design. Held annually in Cannes, this year’s edition attracted an incredible number of 15,000 attendees who, over the course of five festival days, networked, listened to industry experts, discussed current trends, and most importantly, drew inspiration from […]

We know that to catch someone’s attention, brands need to create something memorable, engaging, and eye-catching. Therefore, integrating an interactive AR experience can be a valuable addition to the campaign. Potential benefits include UGC’s, engagement and extended time spent with the brand, which can create a more positive association with the product itself. Check out […]

With Easter just around the corner, there won’t be a better opportunity to discuss our holiday effects. AR creates the perfect occasion to craft experiences that enhance engagement and, in the long run, drive sales through immersive AR experiences. Join us as we revisit past Easter campaigns, as well as a current one, including Kaufland’s […]

In the dynamic realm of fashion, jewelry brands are harnessing Augmented Reality to redefine consumer experiences. Here, we delve into the innovative strides made by two brands, Umiar and Lovisa Jewellery, as they used the power of AR to captivate their audiences. Umiar: Redefining Necklace and Earrings Shopping with AR Try-On Umiar’s AR necklace and […]