Non-Fashion Virtual Try On? Yes We Can!
The overlap between gaming and fashion might seem unusual at first, but with self-expression and identity taking center stage, the two blend seamlessly. The fashion industry’s digitalization has moved beyond social media and into the gaming world, where both realms offer individuals the chance to express their unique style. In games, avatars act as extensions of the player, with customizable skins, outfits, and accessories that allow for shaping one’s digital identity—much like how we use fashion to express ourselves in real life.
But hold on sec, aren’t we looking only on one side of the coin here? How about the players themselves? The times where they were kept hidden behind the computer screen are far gone. We’re living in a full scale streaming era. Thus gameplay is just part of what the audience really sees. The other equally significant part is the player. Platforms like Twitch, YouTube, and Mixer have given rise to gaming celebs who stream themselves playing video games. Popular streamers have millions of followers, sponsorship deals, and even their own merchandise. They are no longer just well-known nicknames, they play a role in society and kids look up to them, want to play like they do, look like them and own gear like they do.
Now, what would be the most visible item, and also one of the most useful ones for a streaming player, except for the mouse and those LED lamps in the background, of course? That’s right: a pair of headphones. And when we’re talking the Logitech Astro 50x, a virtual try-on on Tik Tok is the way to go!
As gamers, fashion enthusiasts and most importantly AR freaks we were super stoked to be invited to be part of the project by the great team from Taqarabu agency. Not only unique when it comes to the super close attention to details, but also the publishing regions involved that included right-to-left Arabic user interface on Tik Tok. Logitech’s Astro 50x deserved the best, we almost felt like designers ourselves, the 3D models prepared for the effect were that good. By a single tap Tik Tok users could change the color-way from black to white and pick one out of four gaming world realms. This required a slightly more advanced UX approach where pickers were working independently, one for the gear, second related to the desired environment occurring both in the background and in front of the user.
Just imagine trying your headphones on with snowflakes falling, lights flickering, a blizzard swirling in the background, and a sense of motion all around. Could there be a better setting for a virtual try-on? Hardly possible. You can check out effect on Tik Tok here. Enjoy.
