In today’s AR Marketing Guide, we’re taking a look behind the scenes of our extensive experience working with global brands to uncover the features that consistently deliver the best campaigns.

What do a well-known TV presenter, a gamer, a basketball player, and the greatest female strawweight mixed martial fighter of all time have in common? The answer is: the opponent. The latest marketing campaign from the globally recognized anti-dandruff shampoo brand Head and Shoulders has taken the fight to a whole new level. Are you ready to face Łupieżca? Round 1, fight!

Just imagine trying your headphones on with snowflakes falling, lights flickering, a blizzard swirling in the background, and a sense of motion all around. Could there be a better setting for Logitech Astro 50x virtual try-on?

With Easter just around the corner, there won’t be a better opportunity to discuss our holiday effects. AR creates the perfect occasion to craft experiences that enhance engagement and, in the long run, drive sales through immersive AR experiences. Join us as we revisit past Easter campaigns, as well as a current one, including Kaufland’s […]

McDonald’s Poland’s Augmented Reality effect was part of the 360 campaign building awareness of the popular fast-food chain’s compliance with the health and safety protocols during the Covid-19 pandemic. The campaign primarily aimed at showing that you can order a meal at their restaurants safely. The effect we created was immediate follow-up to the main […]

An iconic PC game reincarnated as an Instagram AR effect? No problem for Lens That! Vivo, the official smartphone partner of the national Polish Ski Jumping team, presented us with a task of communicating this newly launched sponsorship deal through a lightweight, fun, and engaging consumer activation focused on the sport, but stressing the technological […]