Just imagine trying your headphones on with snowflakes falling, lights flickering, a blizzard swirling in the background, and a sense of motion all around. Could there be a better setting for Logitech Astro 50x virtual try-on?

As summer comes to a close, there’s one telltale sign: the growing collection of festival wristbands on your friends’ wrists. Once just entry tickets, these colorful fabric strips have become symbols of self-expression, representing music, memories, and the connection shared with fellow festival-goers. With the power of AI and AR Coca-Cola, always at the heart of summer festivals, took this tradition to new heights.

Discover The Infinite Digital Fashion Show by Lens That for our first ever fashion collection set in an Escher-inspired optical illusion scenery showcasing the futuristic Puffer, Shades and Kicks. Get to know the full story behind this amazing project and try the unique fashion pieces on with our Snapchat Lenses, specifically crafted for the immersive experience.

As online shopping has reached unprecedented levels, millions of returned gifts end up in landfills each year. Philips aims to address and raise awareness about this hidden e-waste issue with this AR experience specifically designed as a shock therapy aimed at making people reconsider their buying habits.

Launching four virtual museums, one at a time, on a weekly basis was a thing! But allowing users to view pub exhibits without the need for continuous target tracking or for us having to 3D model the entire “museum” area was yet another level of challenge. Read on for some more valuable insights on the project!

The story behind Cannes Lions multi-award winning campaign.  The Cannes Lions Festival of Creativity is to the world of advertising what the Cannes Film Festival is to the film industry. Held annually in Côte d’Azur, it is the premier event for advertising and design, a true mecca of creativity, innovation, and one of the most […]

With Easter just around the corner, there won’t be a better opportunity to discuss our holiday effects. AR creates the perfect occasion to craft experiences that enhance engagement and, in the long run, drive sales through immersive AR experiences. Join us as we revisit past Easter campaigns, as well as a current one, including Kaufland’s […]

In the dynamic realm of fashion, jewelry brands are harnessing Augmented Reality to redefine consumer experiences. Here, we delve into the innovative strides made by two brands, Umiar and Lovisa Jewellery, as they used the power of AR to captivate their audiences. Umiar: Redefining Necklace and Earrings Shopping with AR Try-On Umiar’s AR necklace and […]

Here it is – our 2024 horoscope effect! Curious about what lies ahead in the upcoming year? There’s no better way to find out than by checking out our IG effect. Dive into this cosmic journey and explore what the stars have written in the sky. Navigate through twinkling asterisms using your device’s back camera […]

In the fast-paced world of marketing and entertainment, Paramount Pictures teamed up with Lens That to create an AR effect that brought the world of Dungeons&Dragons to life in a unique way. This AR experience allowed users to uncover their adventurer’s personality and transform into a character class from the movie. The heart of this […]