Transforming Retail with Augmented Reality

Consumer behavior is an ever-evolving phenomenon. In a world where the majority of consumer decisions are now made from the comfort of one’s own home, it becomes essential for businesses to adapt to this shift. Offering clients the opportunity to explore and evaluate products without leaving their living spaces is a game-changer in the modern […]

Exploring Christmas Effects

The holiday season is undoubtedly one of the most competitive times in the retail world. With consumers bombarded by festive promotions and deals, it’s crucial for brands to stand out and leave a lasting impression. AR, with its immersive and interactive features, offers a unique and exciting way to engage your customers. The good news? […]

A Magical Touch for Memorable Experiences

The holiday season is a special time when people come together, exchange joy, and create lasting memories. Brands seek to add to the joy and search for a memorable way to engage their audiences. So, what better way to engage the audience, than to add real magic to their experience? To showcase our Holiday magic […]

Unmasking the Halloween Spirit: 5 Spooktacular AR Effects

Are you ready to spook up this Halloween season? If so, you’re in for a real treat! Our talented team has been brewing up some enchanting AR magic to help you get into the spooky spirit. Get ready to unveil the most captivating Halloween 3D masks with a touch of eerie elegance. From a Golden […]

Lens That Celebrates Hungry Howie’s 50th with AR Delight!

Our latest venture has us truly excited to share a slice of innovation with you. We’ve teamed up with the iconic US pizza chain, Hungry Howie’s, to cook up an Augmented Reality extravaganza that’s as delightful as it is delicious. Picture this: mouthwatering, animated 3D models of Hungry Howie’s limited edition pizzas, right at your […]

Our workflow as an AR cartoon

At Lens That, an XR creative studio, we’re revolutionizing the way companies can tell their stories. By presenting our workflow as an interactive, animated cartoon, we’ve tapped into a new way of not only being transparent about our processes, but also an interesting way to captivate viewers. Our workflow is presented through an Instagram AR […]

To the sky and back

Remember those planes flying over beaches, event venues, cities, etc. and towing branded banners? Ahh the forgotten art of aerial advertising 😉 With sky-segmentantion-based AR effects, it is a thing again for brands to own the skies. A creative marketer will surly come up with plenty use cases: product drops with digital items “literally” dropping […]

Franz Catka feat. Ray Tracing

Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]

Sprite – New Bottle, Same Sprite

Whether it’s a product premiere, a new flavor launch, rebranding, or an introduction of new packaging, AR can always come in handy. In tune with the circular economy shift, Sprite was going through a major change by getting rid of its iconic green bottle and replacing it with clear plastic that is more readily recyclable. […]

Coffee machines AR trial

Help your customers – and potential customers! – choose the perfect product for their home with a plane-tracking-based experience… …which lets them perform an advanced and hyper realistic visualization of how a given appliance or a piece of furniture works in their space. For RTV Euro AGD, one of Poland’s leading home appliances retailer, we […]