Drwal Burger Premiere: McDonald’s AR Mirror

November is the favorite month of “Drwal” Burger fans, which can be literally translated to Lumberjack Burger. It’s no wonder that when it appears at McDonald’s, queues of customers quickly form. Each year, for the premiere, McDonald’s creates something special for fans; this year, they did not disappoint. To kick off the winter season, McDonald’s […]

Holiday Magic with Bloomingdale’s x Future Bedouin

With the rising popularity of web3 activations in the marketing world, Bloomingdale’s didn’t want to miss out on the opportunity to bring some more Winter Holidays magic into the experience of their customers. As they wanted to merge the in-store and online experiences, they asked Future Bedouin for help in creating a perfect set of […]

Dungeons&Dragons: Honor Among Thieves

In the fast-paced world of marketing and entertainment, Paramount Pictures teamed up with Lens That to create an AR effect that brought the world of Dungeons&Dragons to life in a unique way. This AR experience allowed users to uncover their adventurer’s personality and transform into a character class from the movie. The heart of this […]

Lens That Celebrates Hungry Howie’s 50th with AR Delight!

Our latest venture has us truly excited to share a slice of innovation with you. We’ve teamed up with the iconic US pizza chain, Hungry Howie’s, to cook up an Augmented Reality extravaganza that’s as delightful as it is delicious. Picture this: mouthwatering, animated 3D models of Hungry Howie’s limited edition pizzas, right at your […]

Tymbark – Elevating Brand Communication With AR, One Cap At A Time

Scan 8 bottle caps to unlock exclusive content and enter a lottery; each cap scanned reveals a unique video! AR redefines engagement. In the ever-evolving landscape of digital marketing, emerging technologies are reshaping the way companies connect with their audiences. One remarkable example of this transformative trend is our recent collaboration with Poland’s prominent FMCG […]

Netflix – Valentine’s Day AR mural

Let’s face the facts. At some point of our lives, we’ve all felt the urge to express our love to someone special by screaming their name from a rooftop and spray painting it on a wall. It’s not too civilized for sure, but hey – love conquers all, even a social convention. Netflix, together with […]

National Museum in Warsaw – Witkacy

“Witkacy. Seismograph of the Acceleration Age” was a very successful art exhibition in the National Museum in Warsaw. It took place 8 July – 9 October 2022. It presented the work of one of Poland’s top painters, Stanisław Ignacy Witkiewicz, whose art recorded and interpreted the rhythm of the modern era’s transformations. As a part […]

Johnnie Walker AR mural

Created in collaboration with a PR firm MSL and a talented illustrator Lis Kula, this AR project made a Warsaw-themed Johnnie Walker mural come alive. The campaignThe leading idea of MSL PR agency’s “City Walkers – undiscovered paths” campaign for Johnnie Walker, which took place in the summer of 2022, was to inspire audiences to […]

Škoda safety systems

Škoda (Volkswagen Group) is one of the leading passenger car brands in Europe. Our task was to present how various safety systems of Škoda cars work through the AR technology. The greatest difficulty for us was to show this seemingly boring subject in an attractive form. We ended up developing 8 AR effects, each of […]