How Brands Use Augmented Reality in Loyalty Programs
Learn how brands use Augmented Reality in loyalty programs and marketing strategies to increase engagement, build long-term loyalty and become the choice that customers keep coming back to
Dawid Podsiadło tour: How AR Turned a Concert Crowd Into Part of the Show
Waiting for a concert doesn’t have to be boring. 🎤🎶 The moments before the artist steps on stage are when the anticipation and excitement reach their peak. Instead of letting that energy go to waste, why not turn it into part of the lineup? That’s exactly what we did for Dawid Podsiadło’s three final national […]
Lens That x Żabka: Engaging Younger Audiences on TikTok
Discover how Lens That and Żabka used an interactive TikTok AR Effect to extend a loyalty campaign, engage younger audiences, and connect in-store experiences with social media
Art, Culture, and Augmented Reality. 🔍The Poster Museum Case Study
Discover how the Poster Museum in Warsaw used Augmented Reality to bring Polish poster art into the streets of the city. Explore a case study on AR in museums, cultural influence, and interactive storytelling.
From Nissan to Adidas. Lens That’s Partnerships with Leading Brands in the GCC region
How Augmented Reality is transforming marketing across the GCC region. Discover how Lens That collaborates with leading brands, from Nissan and Adidas to KFC and Essence, to create immersive AR experiences across industries.
AR in Q5 Marketing. What To Do When Competitors Go Quiet?
Q5 is the quiet period to you can use to get ahead while everyone else catches their breath. To succeed, you need the right tools – and Augmented Reality becomes your secret weapon.
Life After Meta. What’s Changed—and What’s Next—for AR Marketing
Meta Spark is gone, but AR is thriving. Discover how other platforms are stepping up and what that means for the future of AR advertising in 2025.
The Multi-Award Success of Heineken’s Pub Museums: Full List and Highlights
Discover the story behind the Pub Museums’ success and what made it resonate with both juries and audiences alike.
Introducing “Eyes Dribble”: Eyes on the Game, Eyes on the Meeting with AR
Heineken’s Eyes Dribble keeps your eyes on the meeting while watching the match. Here’s how we brought it to life with LePub and Publicis Groupe Argentina.
How AR Powers The Word-of-Mouth Marketing? Snapchat’s 2025 Report Overview
Discover the science behind it in our article, featuring insights from Snapchat’s 2025 report on AR-driven word-of-mouth marketing.