Holiday Magic with Bloomingdale’s x Future Bedouin
With the rising popularity of web3 activations in the marketing world, Bloomingdale’s didn’t want to miss out on the opportunity to bring some more Winter Holidays magic into the experience of their customers. As they wanted to merge the in-store and online experiences, they asked Future Bedouin for help in creating a perfect set of sculptures for the occasion and Lens That to enhance it with Augmented Reality.
In the heart of retail extravagance, the Dubai Shopping Mall, Bloomingdale’s unveiled an offline spectacle featuring four animal sculptures that embodied the spirit of the Emirates – a camel and an oryx, both in gold and silver – alongside a festive touch with a tree crafted from origami-like stars. To ensure these creations didn’t go unnoticed, Lens That was tasked with creating an AR experience accessible through QR codes. Users, upon scanning the code, were greeted by AR versions of the sculptures, allowing them to interact by extending their hand to bring the captivating creatures closer. Then, after a brief interaction, they gracefully departed, leaving users with a magical memory.
As Bloomingdale’s is the luxury leader, they also wanted to create an unforgettable post-purchase experience for their customers. Upon scanning the original box, customers were treated to a personal AR festive tree, intricately crafted with this winter season’s signature origami figures.
The whole integrated experience demonstrated that not all AR creations have to be confined to the realm of Gen-Z, but that the spirit of art and luxury can be infused in them quite comfortably. Through such AR activations, brands can distinguish themselves, capturing users’ attention for more than just a few seconds. These immersive encounters not only create memorable moments but also elevate brand awareness, bring curiosity, and encourage customers to return for more.
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