Lens That Celebrates Hungry Howie’s 50th with AR Delight!

Our latest venture has us truly excited to share a slice of innovation with you. We’ve teamed up with the iconic US pizza chain, Hungry Howie’s, to cook up an Augmented Reality extravaganza that’s as delightful as it is delicious. Picture this: mouthwatering, animated 3D models of Hungry Howie’s limited edition pizzas, right at your […]

Our workflow as an AR cartoon

At Lens That, an XR creative studio, we’re revolutionizing the way companies can tell their stories. By presenting our workflow as an interactive, animated cartoon, we’ve tapped into a new way of not only being transparent about our processes, but also an interesting way to captivate viewers. Our workflow is presented through an Instagram AR […]

Franz Catka feat. Ray Tracing

Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]

Coffee machines AR trial

Help your customers – and potential customers! – choose the perfect product for their home with a plane-tracking-based experience… …which lets them perform an advanced and hyper realistic visualization of how a given appliance or a piece of furniture works in their space. For RTV Euro AGD, one of Poland’s leading home appliances retailer, we […]

Skoda safety systems

Skoda (Volkswagen Group) is one of the leading passenger car brands in Europe. Our task was to present how various safety systems of Skoda cars work through the AR technology. The greatest difficulty for us was to show this seemingly boring subject in an attractive form. We ended up developing 8 AR effects, each of […]