As online shopping has reached unprecedented levels, millions of returned gifts end up in landfills each year. Philips aims to address and raise awareness about this hidden e-waste issue with this AR experience specifically designed as a shock therapy aimed at making people reconsider their buying habits.

Launching four virtual museums, one at a time, on a weekly basis was a thing! But allowing users to view pub exhibits without the need for continuous target tracking or for us having to 3D model the entire “museum” area was yet another level of challenge. Read on for some more valuable insights on the project!

The story behind Cannes Lions multi-award winning campaign.  The Cannes Lions Festival of Creativity is to the world of advertising what the Cannes Film Festival is to the film industry. Held annually in Côte d’Azur, it is the premier event for advertising and design, a true mecca of creativity, innovation, and one of the most […]

With the rising popularity of web3 activations in the marketing world, Bloomingdale’s didn’t want to miss out on the opportunity to bring some more Winter Holidays magic into the experience of their customers. As they wanted to merge the in-store and online experiences, they asked Future Bedouin for help in creating a perfect set of […]

Consumer behavior is an ever-evolving phenomenon. In a world where the majority of consumer decisions are now made from the comfort of one’s own home, it becomes essential for businesses to adapt to this shift. Offering clients the opportunity to explore and evaluate products without leaving their living spaces is a game-changer in the modern […]

In partnership with “Visit Dublin”, we wanted to bring a Christmas spirit to the streets of the city. The AR effect was designed for Instagram and Facebook, utilizing its AR capabilities to create a winter wonderland experience for users. Our primary goal was to transport users into the heart of Dublin’s winter charm, complete with […]

At Lens That, an XR creative studio, we’re revolutionizing the way companies can tell their stories. By presenting our workflow as an interactive, animated cartoon, we’ve tapped into a new way of not only being transparent about our processes, but also an interesting way to captivate viewers. Our workflow is presented through an Instagram AR […]

Remember those planes flying over beaches, event venues, cities, etc. and towing branded banners? Ahh the forgotten art of aerial advertising 😉 With sky-segmentantion-based AR effects, it is a thing again for brands to own the skies. A creative marketer will surly come up with plenty use cases: product drops with digital items “literally” dropping […]

Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]

It’s not yet another Instagram filter – it’s an Augmented Reality experience! Lens That designed it for a Coca-Cola Zero Sugar campaign, which featured special product packages for the brand ambassadors to perform AR-powered unboxings by simply scanning the new Coke Zero can with their Instagram cameras. And consumers could activate the AR experience the […]