Coca-Cola Zero Sugar
It’s not yet another Instagram filter – it’s an Augmented Reality experience!
Lens That designed it for a Coca-Cola Zero Sugar campaign, which featured special product packages for the brand ambassadors to perform AR-powered unboxings by simply scanning the new Coke Zero can with their Instagram cameras. And consumers could activate the AR experience the same way, too!
Originally developed for 4 European markets, the effect was later adapted for USA, Canada, and Australia.