Our latest venture has us truly excited to share a slice of innovation with you. We’ve teamed up with the iconic US pizza chain, Hungry Howie’s, to cook up an Augmented Reality extravaganza that’s as delightful as it is delicious. Picture this: mouthwatering, animated 3D models of Hungry Howie’s limited edition pizzas, right at your […]
At Lens That, an XR creative studio, we’re revolutionizing the way companies can tell their stories. By presenting our workflow as an interactive, animated cartoon, we’ve tapped into a new way of not only being transparent about our processes, but also an interesting way to captivate viewers. Our workflow is presented through an Instagram AR […]
Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]
Let’s face the facts. At some point of our lives, we’ve all felt the urge to express our love to someone special by screaming their name from a rooftop and spray painting it on a wall. It’s not too civilized for sure, but hey – love conquers all, even a social convention. Netflix, together with […]
Whether it’s a product premiere, a new flavor launch, rebranding, or an introduction of new packaging, AR can always come in handy. In tune with the circular economy shift, Sprite was going through a major change by getting rid of its iconic green bottle and replacing it with clear plastic that is more readily recyclable. […]
It’s TikTok, so… everybody dance now! And while you’re at it – create a remix of the song you’re dancing to, simply by waving your limbs around. A green ring-pull bottle cap is symbolic with Tymbark, a leading juice and fruit drinks brand in Poland. The brand relies on it heavily in its communication. The […]
The brand that is all about colorful living went a step further and brought even more colors to its consumers with its latest Augmented Reality effect. Lubelska is a producer of playful fruit-flavored liqueurs – from pear and lemon, through cranberry and cherry, to mango and pomegranate, and more… It’s a jungle! So it is […]
It’s not yet another Instagram filter – it’s an Augmented Reality experience! Lens That designed it for a Coca-Cola Zero Sugar campaign, which featured special product packages for the brand ambassadors to perform AR-powered unboxings by simply scanning the new Coke Zero can with their Instagram cameras. And consumers could activate the AR experience the […]
Skoda (Volkswagen Group) is one of the leading passenger car brands in Europe. Our task was to present how various safety systems of Skoda cars work through the AR technology. The greatest difficulty for us was to show this seemingly boring subject in an attractive form. We ended up developing 8 AR effects, each of […]