AR in FMCG Marketing—Interactive Food Promotion Strategies
Looking for new ways to promote your snacks and reach new customers in the digital world? See what AR can do for you in FMCG marketing.
Looking for new ways to promote your snacks and reach new customers in the digital world? See what AR can do for you in FMCG marketing.
With Easter just around the corner, there won’t be a better opportunity to discuss our holiday effects. AR creates the perfect occasion to craft experiences that enhance engagement and, in the long run, drive sales through immersive AR experiences. Join us as we revisit past Easter campaigns, as well as a current one, including Kaufland’s […]
The Coca-Cola Company has been around since 1886. That’s an impressive legacy, isn’t it? This enduring brand has demonstrated its ability to evolve with the times, and it was only a matter of time before it made its mark in the world of augmented reality. We saw this opportunity and couldn’t let it pass us […]
Scan 8 bottle caps to unlock exclusive content and enter a lottery; each cap scanned reveals a unique video! AR redefines engagement. In the ever-evolving landscape of digital marketing, emerging technologies are reshaping the way companies connect with their audiences. One remarkable example of this transformative trend is our recent collaboration with Poland’s prominent FMCG […]
Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]
Created in collaboration with a PR firm MSL and a talented illustrator Lis Kula, this AR project made a Warsaw-themed Johnnie Walker mural come alive. The campaignThe leading idea of MSL PR agency’s “City Walkers – undiscovered paths” campaign for Johnnie Walker, which took place in the summer of 2022, was to inspire audiences to […]
Whether it’s a product premiere, a new flavor launch, rebranding, or an introduction of new packaging, AR can always come in handy. In tune with the circular economy shift, Sprite was going through a major change by getting rid of its iconic green bottle and replacing it with clear plastic that is more readily recyclable. […]
It’s TikTok, so… everybody dance now! And while you’re at it – create a remix of the song you’re dancing to, simply by waving your limbs around. A green ring-pull bottle cap is symbolic with Tymbark, a leading juice and fruit drinks brand in Poland. The brand relies on it heavily in its communication. The […]
Life tastes better with a glass of prosecco. Better yet, with a few. Better yet, when it’s enhanced with an Augmented Reality effect! Stock Prosecco is all about “making life prosecco” – celebrating every moment of enjoyment and relaxation the Italian way: surrounded by beautiful nature, under the sun, with the ones you love, in style. […]
The brand that is all about colorful living went a step further and brought even more colors to its consumers with its latest Augmented Reality effect. Lubelska is a producer of playful fruit-flavored liqueurs – from pear and lemon, through cranberry and cherry, to mango and pomegranate, and more… It’s a jungle! So it is […]