Drwal Burger Premiere: McDonald’s AR Mirror

November is the favorite month of “Drwal” Burger fans, which can be literally translated to Lumberjack Burger. It’s no wonder that when it appears at McDonald’s, queues of customers quickly form. Each year, for the premiere, McDonald’s creates something special for fans; this year, they did not disappoint. To kick off the winter season, McDonald’s […]

Veclaim’s AR-Infused Collections

In the fast-paced world of fashion, staying ahead of the curve is vital. Veclaim didn’t just aim to infuse their collections with a touch of magic and interactivity; they also sought to give their brand a unique and engaging edge. Our partnership with Veclaim led to the creation of a total of four effects, each […]

McDonald’s Gamified AR Mirror

Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]

Vivo – Ski Jumping game

An iconic PC game reincarnated as an Instagram AR effect? No problem for Lens That! Vivo, the official smartphone partner of the national Polish Ski Jumping team, presented us with a task of communicating this newly launched sponsorship deal through a lightweight, fun, and engaging consumer activation focused on the sport, but stressing the technological […]