Lens That @ Cannes Lions

Cannes Lions is the world’s biggest and most prestigious festival of creativity that celebrates excellence in advertising and design. Held annually in Cannes, this year’s edition attracted an incredible number of 15,000 attendees who, over the course of five festival days, networked, listened to industry experts, discussed current trends, and most importantly, drew inspiration from […]

Holiday Magic with Bloomingdale’s x Future Bedouin

With the rising popularity of web3 activations in the marketing world, Bloomingdale’s didn’t want to miss out on the opportunity to bring some more Winter Holidays magic into the experience of their customers. As they wanted to merge the in-store and online experiences, they asked Future Bedouin for help in creating a perfect set of […]

Dungeons&Dragons: Honor Among Thieves

In the fast-paced world of marketing and entertainment, Paramount Pictures teamed up with Lens That to create an AR effect that brought the world of Dungeons&Dragons to life in a unique way. This AR experience allowed users to uncover their adventurer’s personality and transform into a character class from the movie. The heart of this […]

McDonald’s Gamified AR Mirror

Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]