What do a well-known TV presenter, a gamer, a basketball player, and the greatest female strawweight mixed martial fighter of all time have in common? The answer is: the opponent. The latest marketing campaign from the globally recognized anti-dandruff shampoo brand Head and Shoulders has taken the fight to a whole new level. Are you ready to face Łupieżca? Round 1, fight!

As summer comes to a close, there’s one telltale sign: the growing collection of festival wristbands on your friends’ wrists. Once just entry tickets, these colorful fabric strips have become symbols of self-expression, representing music, memories, and the connection shared with fellow festival-goers. With the power of AI and AR Coca-Cola, always at the heart of summer festivals, took this tradition to new heights.

Discover The Infinite Digital Fashion Show by Lens That for our first ever fashion collection set in an Escher-inspired optical illusion scenery showcasing the futuristic Puffer, Shades and Kicks. Get to know the full story behind this amazing project and try the unique fashion pieces on with our Snapchat Lenses, specifically crafted for the immersive experience.

Valentine’s Day is around the corner, and we believe it’s one of the best opportunities to utilize AR. Not only can it capture the essence of this special day, but it can also have a positive impact on sales and engagement. This makes it the perfect occasion to partner with our studio to create a […]

In the fast-paced world of marketing and entertainment, Paramount Pictures teamed up with Lens That to create an AR effect that brought the world of Dungeons&Dragons to life in a unique way. This AR experience allowed users to uncover their adventurer’s personality and transform into a character class from the movie. The heart of this […]

The holiday season is undoubtedly one of the most competitive times in the retail world. With consumers bombarded by festive promotions and deals, it’s crucial for brands to stand out and leave a lasting impression. AR, with its immersive and interactive features, offers a unique and exciting way to engage your customers. The good news? […]

At Lens That, an XR creative studio, we’re revolutionizing the way companies can tell their stories. By presenting our workflow as an interactive, animated cartoon, we’ve tapped into a new way of not only being transparent about our processes, but also an interesting way to captivate viewers. Our workflow is presented through an Instagram AR […]

Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]

Let’s face the facts. At some point of our lives, we’ve all felt the urge to express our love to someone special by screaming their name from a rooftop and spray painting it on a wall. It’s not too civilized for sure, but hey – love conquers all, even a social convention. Netflix, together with […]

“Witkacy. Seismograph of the Acceleration Age” was a very successful art exhibition in the National Museum in Warsaw. It took place 8 July – 9 October 2022. It presented the work of one of Poland’s top painters, Stanisław Ignacy Witkiewicz, whose art recorded and interpreted the rhythm of the modern era’s transformations. As a part […]