Augmented Reality (AR) is a transformative technology that is not just about digitally enhancing our surroundings; it’s about reshaping the way brands communicate their identity. In a world where technology constantly evolves, brands are leveraging innovative tools to captivate audiences and position themselves as pioneers in their fields. A recent example of this tech-driven branding […]

Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]

Introducing our latest Snapchat Lens, a captivating creation by the talented designer Kseniia Prokhorova and Lens That XR creative studio. Immerse yourself in an out-of-this-world digital fashion capsule collection – a small step back from the camera and a grateful swipe of your hand let you try on various garments and accessories… … and transport […]

The project was created in cooperation with Saatchi agency, Facebook Creative Shop Poland, and most importantly Rak’n’Roll Foundation, which supports people suffering from cancer. It shows how to involve people in a charity campaign using an AR effect, as its goal was to support a fundraiser conducted on Facebook by the Foundation. One of the […]