Rak’n’Roll Foundation

The project was created in cooperation with Saatchi agency, Facebook Creative Shop Poland, and most importantly Rak’n’Roll Foundation, which supports people suffering from cancer.

It shows how to involve people in a charity campaign using an AR effect, as its goal was to support a fundraiser conducted on Facebook by the Foundation.

One of the most popular Polish rappers, Białas, recorded a song about his friend who recovered from the disease. Our body-reactive effect was used in the dance-themed music video for it, and it encouraged people to create stories in which they dance as if they were part of the video (the name of the song was a wordplay on the foundation name – “We dance Rak’n’Roll”) – spreading the message about the fundraiser at the same time.