Discover how AR, interactive games, Smart Mirrors, and LED Wall Effects turn brand events, pop-ups, and live shows into memorable, engaging experiences.

At Lens That, we collaborated with the Royal Łazienki Museum in Warsaw to create an immersive, multisensory exhibition that brings artworks to life and turns visitors into art themselves.

What if you could see yourself as a character in your favorite Netflix series? That’s exactly what the “Portrait from Adamczycha” campaign made possible, inviting fans to step into the world of 1670 and discover whether they belong among peasants or nobles through an AI-powered, immersive experience.

How did Legia Warsaw revolutionize the football experience? Using Augmented Reality, of course! See the AR Mirror, that brought the celebrations to the next level.

Our surroundings are in a constant state of change, and technology has undergone significant upgrades. One noteworthy trend in 2023 that will undoubtedly persist into 2024 is the growing popularity of AR Mirrors, also known as Smart Mirrors – choose the term that suits you best. The increase in their usage marks a notable shift […]

November is the favorite month of “Drwal” Burger fans, which can be literally translated to Lumberjack Burger. It’s no wonder that when it appears at McDonald’s, queues of customers quickly form. Each year, for the premiere, McDonald’s creates something special for fans; this year, they did not disappoint. To kick off the winter season, McDonald’s […]

The holiday season is a special time when people come together, exchange joy, and create lasting memories. Brands seek to add to the joy and search for a memorable way to engage their audiences. So, what better way to engage the audience, than to add real magic to their experience? To showcase our Holiday magic […]

Augmented Reality (AR) is a transformative technology that is not just about digitally enhancing our surroundings; it’s about reshaping the way brands communicate their identity. In a world where technology constantly evolves, brands are leveraging innovative tools to captivate audiences and position themselves as pioneers in their fields. A recent example of this tech-driven branding […]

Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]