McDonald’s Poland’s Augmented Reality effect was part of the 360 campaign building awareness of the popular fast-food chain’s compliance with the health and safety protocols during the Covid-19 pandemic. The campaign primarily aimed at showing that you can order a meal at their restaurants safely. The effect we created was immediate follow-up to the main […]

November is the favorite month of “Drwal” Burger fans, which can be literally translated to Lumberjack Burger. It’s no wonder that when it appears at McDonald’s, queues of customers quickly form. Each year, for the premiere, McDonald’s creates something special for fans; this year, they did not disappoint. To kick off the winter season, McDonald’s […]