November is the favorite month of “Drwal” Burger fans, which can be literally translated to Lumberjack Burger. It’s no wonder that when it appears at McDonald’s, queues of customers quickly form. Each year, for the premiere, McDonald’s creates something special for fans; this year, they did not disappoint. To kick off the winter season, McDonald’s […]

Our latest gamified AR effect wowed attendees at a recent McDonald’s corporate event. It was used as an “AR mirror” – meaning it was launched on a big screen for everyone to enjoy, as opposed to being accessible from individual smartphones only. The game was simple, yet engaging – by emulating real-world physics and tracking […]