The Superpowered Wristbands by Coca-Cola
As summer comes to a close, there’s one telltale sign: the growing collection of festival wristbands on your friends’ wrists. Once just entry tickets, these colorful fabric strips have become symbols of self-expression, representing music, memories, and the connection shared with fellow festival-goers. With the power of AI and AR Coca-Cola, always at the heart of summer festivals, took this tradition to new heights.