Consolidating its position right on the top of the social AR game, Snapchat has just added another awesome feature to the already impressive catalog of capabilities of Snap AR Lens Studio. Ray Tracing technology enhances the realism of virtual objects placed in the real world through super accurate lighting simulation – it improves the quality […]

Whether it’s a product premiere, a new flavor launch, rebranding, or an introduction of new packaging, AR can always come in handy. In tune with the circular economy shift, Sprite was going through a major change by getting rid of its iconic green bottle and replacing it with clear plastic that is more readily recyclable. […]