Drwal Burger Premiere: McDonald’s AR Mirror

November is the favorite month of “Drwal” Burger fans, which can be literally translated to Lumberjack Burger. It’s no wonder that when it appears at McDonald’s, queues of customers quickly form. Each year, for the premiere, McDonald’s creates something special for fans; this year, they did not disappoint. To kick off the winter season, McDonald’s […]

AR Mirror for Samsung Galaxy Playground

Augmented Reality (AR) is a transformative technology that is not just about digitally enhancing our surroundings; it’s about reshaping the way brands communicate their identity. In a world where technology constantly evolves, brands are leveraging innovative tools to captivate audiences and position themselves as pioneers in their fields. A recent example of this tech-driven branding […]

Johnnie Walker AR mural

Created in collaboration with a PR firm MSL and a talented illustrator Lis Kula, this AR project made a Warsaw-themed Johnnie Walker mural come alive. The campaignThe leading idea of MSL PR agency’s “City Walkers – undiscovered paths” campaign for Johnnie Walker, which took place in the summer of 2022, was to inspire audiences to […]