Augmented Reality (AR) is a transformative technology that is not just about digitally enhancing our surroundings; it’s about reshaping the way brands communicate their identity. In a world where technology constantly evolves, brands are leveraging innovative tools to captivate audiences and position themselves as pioneers in their fields. A recent example of this tech-driven branding […]

Created in collaboration with a PR firm MSL and a talented illustrator Lis Kula, this AR project made a Warsaw-themed Johnnie Walker mural come alive. The campaignThe leading idea of MSL PR agency’s “City Walkers – undiscovered paths” campaign for Johnnie Walker, which took place in the summer of 2022, was to inspire audiences to […]