How Augmented Reality is transforming marketing across the GCC region. Discover how Lens That collaborates with leading brands, from Nissan and Adidas to KFC and Essence, to create immersive AR experiences across industries.

Rossmania is an Augmented Reality feature inside the Rossmann app that uses avatars, games, and in-store interactions to build long-term customer loyalty among younger audiences.

At Lens That, we collaborated with the Royal Łazienki Museum in Warsaw to create an immersive, multisensory exhibition that brings artworks to life and turns visitors into art themselves.

What if you could see yourself as a character in your favorite Netflix series? That’s exactly what the “Portrait from Adamczycha” campaign made possible, inviting fans to step into the world of 1670 and discover whether they belong among peasants or nobles through an AI-powered, immersive experience.

Q5 is the quiet period to you can use to get ahead while everyone else catches their breath. To succeed, you need the right tools – and Augmented Reality becomes your secret weapon.

Meta Spark is gone, but AR is thriving. Discover how other platforms are stepping up and what that means for the future of AR advertising in 2025.

Discover the story behind the Pub Museums’ success and what made it resonate with both juries and audiences alike.

Heineken’s Eyes Dribble keeps your eyes on the meeting while watching the match. Here’s how we brought it to life with LePub and Publicis Groupe Argentina.

Discover the science behind it in our article, featuring insights from Snapchat’s 2025 report on AR-driven word-of-mouth marketing.

Explore our collaboration with Aliexpress, celebrating the brand’s 15th anniversary with an interactive TikTok AR Effect.