Art, Culture, and Augmented Reality. 🔍The Poster Museum Case Study

Discover how the Poster Museum in Warsaw used Augmented Reality to bring Polish poster art into the streets of the city. Explore a case study on AR in museums, cultural influence, and interactive storytelling.

Every campaign we work on brings a new experience, but some projects stand out for showing that Augmented Reality can be much more than a marketing tool. Beyond driving engagement or boosting sales, AR can become a medium for art, education, and reflection – a way to experience the world, its history, and culture from a completely different perspective.

That was exactly the case with our collaboration with the Poster Museum in Warsaw.

As part of its relaunch, the museum wanted its campaign to reach people beyond the museum walls, showing that the history it tells is not confined to a building. It is a story of the city and its streets – places people pass through every day – and of how that history continues to shape the way we live today.

“Polish Posters. The Collection” In the Poster Museum in Warsaw

“Polish Posters. The Collection” is an exhibition that encourages visitors to reflect on how even the most ordinary elements of everyday life can influence culture and public discourse. It tells the story of the Polish School of Poster, a unique artistic movement in which graphic design reflected the political, social, and cultural realities of its time.

Featuring works from the Young Poland movement to contemporary graphic design, the exhibition draws from a collection of nearly 36,000 objects, presented for the first time in the museum’s history as a permanent display.

Bringing History Back to the Streets with AR

This is where AR comes in.

As people walk through Warsaw, they can discover posters placed throughout the city, scan a QR code, and step into living, breathing AR collages inspired by the museum’s collection. 

Suddenly, historical artworks reappear in the very spaces they once belonged to, blending with the modern city and creating a dialogue between past and present.

Each AR experience reveals the original poster, its creator, and its historical context. Built using authentic archival materials, the scenes combine museum collections and historical photography with today’s urban landscape and audience.

The result is more than a fun feature. It’s a new way of experiencing culture and history in the places where it was originally part of everyday life.

AR × Culture

Augmented Reality has a unique role to play in cultural projects and institutions. It transforms people from passive viewers into active participants, allowing them not just to observe history, but to experience it.

The power of AR goes beyond immersion. By placing stories directly in front of us, within our physical surroundings, it helps make history more tangible, relatable, and memorable. It becomes a hands-on educational tool that allows people to connect emotionally with the stories being told.

For the Poster Museum, AR brought art directly into the streets of Warsaw, meeting people where they were – in the middle of their busy daily routines. It invited them to pause and consider that just as we pass posters and advertisements every day, generations before us did the same. Those visual messages shaped opinions, reflected social realities, and became an important part of cultural history.

Sometimes, the most powerful way to understand the past is not to visit it, but to encounter it unexpectedly in the places where it once lived.