Introducing “Eyes Dribble”: Eyes on the Game, Eyes on the Meeting with AR
Heineken’s Eyes Dribble blends humour, AR, and everyday fan struggles into one clever solution, keeping your eyes on the meeting while watching the match. Here’s how we brought it to life with LePub and Publicis Groupe Argentina.
We’ve all been there: Stuck in a long, uneventful meeting while something far more exciting is happening elsewhere. For football fans in Latin America, that “elsewhere” often means the UEFA Champions League. The catch? Most matches take place during working hours, right when calendars are stacked with Zoom calls, Google Meets, and Teams check-ins.
Heineken, always known for its clever takes on fan culture and making connections, decided to ask a simple question:
Why force fans to choose between work and watching the match, or risk getting caught sneaking glances, when they could do both, safely?
So, how does it work?
The plugin tracks your facial movements and mimics direct eye contact, ensuring that your on-camera gaze stays focused on the meeting… even while you’re watching the match on your second screen. Subtle, effective, with a dose of humor.
A Clever Blend of Culture, Creativity, and Tech
At its core, the Eyes Dribble campaign is a brilliant example of how technology can be both functional and fun. By transforming the all-too-familiar frustration of missing a match during work hours into a clever and relatable solution, Heineken found a playful way to genuinely connect with fans. It’s proof that the most memorable campaigns don’t just capture attention—they solve mundane struggles, resonate with everyday users, and leave them smiling.
A huge thank you to the teams at LePub, Publicis Groupe Argentina, Heineken, and Snapchat for bringing us on board. It’s not every day you get to build something that’s part tech innovation, part football fandom, and part corporate survival hack. 🎉
Whether you’re sneaking in a mid-meeting goal or just looking to win the next office staring contest, Eyes Dribble is worth a look—literally.
Try it here.
