Launching four virtual museums, one at a time, on a weekly basis was a thing! But allowing users to view pub exhibits without the need for continuous target tracking or for us having to 3D model the entire “museum” area was yet another level of challenge. Read on for some more valuable insights on the project!
The story behind Cannes Lions multi-award winning campaign. The Cannes Lions Festival of Creativity is to the world of advertising what the Cannes Film Festival is to the film industry. Held annually in Côte d’Azur, it is the premier event for advertising and design, a true mecca of creativity, innovation, and one of the most […]
Cannes Lions is the world’s biggest and most prestigious festival of creativity that celebrates excellence in advertising and design. Held annually in Cannes, this year’s edition attracted an incredible number of 15,000 attendees who, over the course of five festival days, networked, listened to industry experts, discussed current trends, and most importantly, drew inspiration from […]