Lens That x POLIN Museum: Exploring The World Of Majer Kirszenblat Through AR
Explore the behind-the-scenes of our collaboration with POLIN Museum that brought Majer Kirszenblat’s art to life with Augmented Reality, becoming a bridge between history, culture, and the modern audience.
About the exhibition
The AR Experience we created for POLIN Museum of the History of Polish Jews complements the temporary exhibition (post)JEWISH… Shtetl Opatów Through the Eyes of Majer Kirszenblat. The display tells the story of a small town in southeastern Poland, in which the artist recreates scenes remembered from his early life, guiding visitors through everyday moments of the Jewish community before the war, exploring forgotten history and celebrating local heritage.
In his work, Majer Kirszenblat brings back his memories in great detail, using vibrant color, humor and imaginative style, just as the world is seen through the eyes of a child, shedding light on the world that once existed right next to what we know.
Read more about the exhibition here.
The AuraMajer AR Experience
Integrating Augmented Reality into a real-life exhibition transforms the way visitors interact with art. It’s no longer just about viewing; it’s about experiencing and becoming part of the artwork in a playful, modern way that adds a contemporary twist to traditional art.
Through either Instagram or TikTok–two of the world’s leading social media platforms–the user becomes the main character of the paintings. Stories are brought to life with vibrant digital animations, allowing anyone to immerse themselves in the everyday moments captured by Kiszenblat.
Try it out here on TikTok.
Connecting Art, History, and Technology
The AR experience we developed for this exhibition breaks free from the physical limitations of the museum, reaching audiences worldwide. By meeting users where they already are—on social media—The experience invites everyone to discover Kiszenblat’s stories in an accessible, engaging way. All it takes is a smartphone, and it’s completely free.
Such campaigns go beyond simple marketing strategies: they offer an innovative and interactive approach to teaching history that might otherwise remain untold due to cultural barriers or geographic distance. Augmented Reality Filters are especially powerful in sparking interest among digitally-savvy younger generations, excited to integrate cutting-edge technology into their everyday lives. With its lighthearted, fun approach, the AuraMajer AR Experience proves that art, history, and technology can come together to create something truly unforgettable.
