KFC’s Finger-Lickin’ Good AR experiences
We know that to catch someone’s attention, brands need to create something memorable, engaging, and eye-catching. Therefore, integrating an interactive AR experience can be a valuable addition to the campaign. Potential benefits include UGC’s, engagement and extended time spent with the brand, which can create a more positive association with the product itself. Check out what these impactful AR experiences look like with the KFC cases below.
Wings While Anything game
Have you ever thought of skydiving as a parachutist, riding the waves as a surfer, or burning rubber as a racing driver all in pursuit of one thing: chicken wings, and of course the highest score? KFC’s interactive game gave users the chance to step into adventurous roles while aiming to collect as many delicious chicken wings as possible. Its simplicity and excitement instantly grabbed attention, boosting engagement and reinforcing brand recognition.
World Cup Trivia Quiz
Timing is everything in marketing, and KFC capitalized on the excitement surrounding the 2022 FIFA World Cup with a clever AR quiz. Seamlessly integrating historical trivia about the tournament, the quiz served as a fun and educational way for fans to test their knowledge while reinforcing KFC’s brand presence. By aligning the campaign with a globally beloved event, KFC not only enhanced its visibility but also fostered a sense of community among football enthusiasts.
TikTok Dance Challenge
In the age of viral TikTok trends, KFC leveraged all the platform’s advantages and its massive reach to amplify its marketing efforts. Utilizing the catchy jingle that was used in this campaign, KFC launched a dance challenge alongside captivating visuals and a call to action. Users were encouraged to groove to the beat, with the reveal of the original Kentucky wings – a clever way to showcase KFC’s flagship product.
KFC’s AR initiatives showcase the potential for memorable brand experiences. With interactive games and challenges, AR offers a unique way to engage audiences and elevate marketing efforts. So why wait? It’s time to unlock the power of AR and transform your campaigns into unforgettable experiences.