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Leveling Up Against Flakes: Head & Shoulders’ Innovative AR Campaign with Rossmann

What do a well-known TV presenter, a gamer, a basketball player, and the greatest female strawweight mixed martial fighter of all time have in common? The answer is: the opponent. The latest marketing campaign from the globally recognized anti-dandruff shampoo brand Head and Shoulders has taken the fight to a whole new level. Are you ready to face Łupieżca? Round 1, fight!

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