Discover The Infinite Digital Fashion Show by Lens That for our first ever fashion collection set in an Escher-inspired optical illusion scenery showcasing the futuristic Puffer, Shades and Kicks. Get to know the full story behind this amazing project and try the unique fashion pieces on with our Snapchat Lenses, specifically crafted for the immersive experience.

Launching four virtual museums, one at a time, on a weekly basis was a thing! But allowing users to view pub exhibits without the need for continuous target tracking or for us having to 3D model the entire “museum” area was yet another level of challenge. Read on for some more valuable insights on the project!