As online shopping has reached unprecedented levels, millions of returned gifts end up in landfills each year. Philips aims to address and raise awareness about this hidden e-waste issue with this AR experience specifically designed as a shock therapy aimed at making people reconsider their buying habits.
The story behind Cannes Lions multi-award winning campaign. The Cannes Lions Festival of Creativity is to the world of advertising what the Cannes Film Festival is to the film industry. Held annually in Côte d’Azur, it is the premier event for advertising and design, a true mecca of creativity, innovation, and one of the most […]
Cannes Lions is the world’s biggest and most prestigious festival of creativity that celebrates excellence in advertising and design. Held annually in Cannes, this year’s edition attracted an incredible number of 15,000 attendees who, over the course of five festival days, networked, listened to industry experts, discussed current trends, and most importantly, drew inspiration from […]