Try Before You Buy: L’Oréal’s Virtual Try-On Beauty AR Experience

What’s the potential of AR in Beauty Marketing? Explore the behind-the-scenes of our collaboration with L’Oréal Paris to learn all about Virtual Try-Ons and how Augmented Reality can impact your brand.

The perfect marketing strategy is not only about what you communicate to your audience—It’s how you do it. In a world with hundreds of products shown to us every day, finding the right way to relate to your customers genuinely can prevent becoming just another ad to scroll past.

We go online to build communities and find connections, so the strategy should reflect just that: engagement, interaction, and personalization. With Augmented Reality, your audience can actively participate in your campaign, improving engagement and product awareness—exactly what we achieved with L’Oréal Paris.

L’Oréal Paris Telescopic Lift Mascara AR Promotion

Collaborating with L’Oréal Paris, we aimed to promote the beauty brand’s Telescopic Lift Mascara and highlight its unique qualities by engaging the audience directly through an AR filter. By creating the Virtual Try-On, we turned passive viewing into an active engagement, inviting social media users to try it out and see what the product can do digitally, even before making a purchase.

The Experience offers a simple, personalized tutorial, with users choosing their desired look, and seeing the result applied on their faces through the screen. Aside from trying out the makeup, the AR Effect showcases the unique feature of the product: a double-sided brush with instructions on how to use it, as well as the results.

Why TikTok?

TikTok has become the go-to platform for makeup tutorials, shopping hauls and beauty influencers discussing the latest products. With 25% of its users aged 10-19 and another 22.4% aged 20-29, it’s an ideal space to incorporate AR, connecting with younger, digitally-savvy generations, excited for new technologies and interactive features.

The platform’s influence on sales is undeniable, especially for the beauty industry. Online trends like #TikTokMadeMeBuyIt, in which users share their thoughts on the product they were influenced to purchase directly impacted sales, leading even to a 15% increase for some brands. And if you don’t believe it, hear it from the users themselves: 71% of #beautytok admitted, that the content they’ve seen on TikTok directly influences their sales decisions.

AR in Beauty Marketing

Think about who your customers are, and what they look for browsing through social media. For most users, the purchase itself is no longer the main goal. Younger audiences, being the majority of the online population, look for transparency, quality and brands that genuinely care about their customers. That’s why AR can become a game changer, providing entertainment and something to actively experience, rather than participating in the see–it–buy–it mentality.

While the impact on sales may not be immediate, Augmented Reality fosters a meaningful connection between your brand and the customers, ultimately leading to brand loyalty. With social media accounts as the only requirement, it’s not only easy to access but also easy to share, boosting the campaign’s visibility organically.

Virtual Try-On

In times when underconsumption is on the rise among the younger generation battling unhealthy shopping habits, Augmented Reality brings yet another opportunity: The Virtual Try-On.

Most beauty enthusiasts would agree that trying new makeup products in-store can be a frustrating and time-consuming experience—crowded spaces, poor lighting, makeup stains all over your skin, and often walking away with the wrong product in your bag anyway.

With Augmented Reality, all that hassle is a thing of the past. Users can effortlessly explore a variety of lipstick colors or find their perfect foundation match, all without the struggle, leaving customers confident with their decisions, and the product that won’t go to waste.

This not only makes shopping easier for customers but also keeps them engaged with your brand longer. Augmented Reality makes it faster, more convenient, and highly accessible—completely transforming the experience.