Leveraging Augmented Reality for UEFA Euro 2024 Campaigns
The world of football is not just about the game anymore; it’s also about the immersive experiences that brands create around it. As UEFA Euro 2024 approaches, brands are looking for innovative ways to engage fans and create memorable campaigns. Augmented Reality has emerged as a powerful tool in this regard, offering interactive and immersive experiences that resonate with audiences. Let’s explore how some brands have successfully used AR in previous football campaigns and draw inspiration for UEFA Euro 2024.
Powerade’s “The PAUSE is POWER” for FIFA Women’s World Cup 2023
Powerade’s AR lens during the FIFA Women’s World Cup 2023 was a game-changer. By turning the Sydney Harbour Bridge into a “pause moment,” Powerade highlighted the importance of physical and mental readiness. The lens encouraged people to take a break and reflect, resonating with the values of sportsmanship and well-being.
Coca-Cola’s Animated Euro 2020 Cans
Coca-Cola’s Euro 2020 campaign took packaging to the next level by animating pictures of well-known football players on their cans. This immersive experience brought the excitement of the tournament directly to consumers’ hands, creating a unique connection between the brand and the fans.
Viaplay’s Premier League AR Filter
Viaplay’s AR filter for the Premier League allowed fans to try on flags of different clubs, adding a fun and interactive element to the viewing experience. This filter resonated with football enthusiasts, enabling them to show support for their favorite teams in a creative way.
Adidas x SSS for FIFA World Cup 2022
Adidas and Sun & Sand Sports collaborated for FIFA World Cup 2022, creating an AR filter that allowed fans to feel like real football players by letting them try on their football jerseys in front of the famous Qatar stadiums. This immersive experience promoted their collaboration and engaged fans in a unique and exciting way.
Coca-Cola FIFA World Cup Trophy Tour
Coca-Cola’s FIFA World Cup Trophy Tour brought the magic of the tournament to fans around the world. With an AR lens that revealed the World Cup trophy when pointed at the Eiffel Tower, Coca-Cola created a sense of excitement and anticipation for the tournament.
Augmented Reality offers endless possibilities for brands to engage with fans and create memorable experiences around UEFA Euro 2024. By drawing inspiration from successful AR campaigns, brands can create innovative and immersive campaigns that resonate with football enthusiasts. As we look forward to UEFA Euro 2024, one thing is clear: AR will play a pivotal role in shaping the future of football marketing. So, let’s embrace the power of AR and create campaigns that fans will remember for years to come!