Coca-Cola Case Study

The World Needs More Santa!

Is Christmas only about gifts, tinsel and red-nosed reindeers? Not for Coca-Cola! The company invite all people to spread a #BeSanta message. We were happy to give our hand to Coca-Cola and became the part of this charming campaign. The Christmas AR effect we proposed was all about this special holiday time.


The main reason of #BeSanta campaign was to encourage people to take action on easy-to-do, everyday missions that inspire people to share happiness and kindness with others. Coca-Cola in Kenia decided to make a contribution to campaign and chose to create a Facebook Camera Effect.

It consist of the part in which the user can type his/her Christmas Message. After that, the user can become a Santa Claus, with a long white beard, wearing his hat and costume. What’s more, the snow starts falling when Santa Claus opens his mouth.

The world needs more Santa. Be one of them!


Try on Facebook!

Do you have any other ideas for an extraordinary AR effect? Don’t think too long & hit us up at contact@lensthat.com. We provide a concept and mockups in 48 hours, free of charge!